Viral Social Media Campaign for a Cafe

Executed a viral content campaign on Instagram and TikTok, doubling followers and boosting in-store traffic.

The Daily Grind Cafe needed to stand out in a competitive local market. Their social presence lacked personality and reach, limiting foot traffic despite their excellent coffee.

We developed a short-form content strategy using Instagram Reels and TikTok. Our videos combined humor, trend-driven content, and aesthetic storytelling. We also partnered with food bloggers and micro influencers to maximize visibility.

One viral piece, the “10-Second Latte Art Challenge”, earned over 1M views, propelling the cafe into local social media fame.